Responding to comments is a simple yet overlooked engagement hack. When someone takes the time to like your picture or leave a comment, they're showing interest in your content. These are "warm leads" – potential customers who might buy your book, merchandise, course, or other offerings. Network with these individuals by responding to their comments and even DMing them. The internet has made networking easier than ever before – you can connect with people worldwide instantly, something that would have taken significant time and resources before the digital age.

Many people treat social media as a popularity contest but forget the networking aspect. Platforms reward engagement and interaction, so beyond just replying to comments, you need to interact on the platform itself. Watch other people's content, leave comments, and be active so the algorithm doesn't think you're just using the platform for growth. For entrepreneurs who lack time, consider hiring virtual assistants through services like Upwork or Fiverr to handle engagement for you. A virtual assistant can send hundreds of messages weekly for a relatively small investment.

Purposely triggering reactions can increase engagement. This might include deliberately spelling words incorrectly or sharing controversial opinions. People are emotionally driven, and negativity often generates more engagement than positivity. Simply having an opinion on the internet will attract some level of hate, but this attention can be beneficial for visibility. Remember that most negative commenters would never say these things to your face, so don't take it personally.

Creating content is free and accessible to everyone, unlike traditional jobs with fixed schedules and pay rates. By providing value through content, you can build a business that generates significant income. For example, if you can secure just 10 paid calls per day at $100 each, three days a week, that's $3,000 weekly – more than many traditional jobs. The key is having confidence, putting yourself out there, and believing in your ability to help others.

The same information can be packaged and sold in multiple formats at different price points. For example, a book might sell for $25, while the same information in a video course format could sell for $200. A one-hour phone call discussing the same content might command $500-$1,000, and in-person consultations could cost $5,000. This pricing structure works because people value different forms of access and personalization – similar to how a water bottle costs $1 at a store but $8 at an airport.