Repurposing content is an efficient strategy to maintain consistency without burning out. Many people have valuable recorded speeches, talks, or videos that have never been shared online. With new AI tools, you can breathe new life into old content, maximizing its reach across multiple platforms without creating everything from scratch.

AI-powered tools like Opus Clip can transform your existing videos into platform-specific content with minimal effort. You can select video duration (30 seconds to 15 minutes), let AI detect themes, choose templates, adjust orientation (vertical or horizontal), and add captions automatically—all without editing skills.

Modern repurposing tools allow you to adapt content for different platforms and audiences. You can select different styles (like MrBeast, Elon Musk podcasts, etc.) for your clips, making them more appealing to specific audience segments while maintaining your core message.

Content scheduling is simplified through AI tools that connect to multiple platforms (YouTube, TikTok, Instagram, LinkedIn, Facebook). You can schedule an entire week's worth of content at once, including platform-optimized captions that would normally take hours to write manually.

The speaker emphasizes that despite having access to these tools, most people (99% according to him) won't use them. Similarly, with online courses, only about 15% of people complete them. Success comes not just from knowing what to do but actually implementing the knowledge consistently.