The Ultimate Guide to Filming Business Content: What Every Business Owner Needs to Know

In today’s digital age, content isn’t just an option—it’s a necessity. Yet, many business owners hesitate to create content, either because they overthink it, lack time, or see it as an unnecessary expense. The truth is, if you're not creating content, you're falling behind. Your competitors are showing up online daily, and if you're not visible, you're invisible.

This guide will walk you through everything you need to know about filming business content, the common mistakes business owners make, and how you can start leveraging content to grow your brand.

Why Every Business Needs to Film Content

Content is the foundation of your marketing. Whether you’re a small business owner or an established brand, people trust what they see. Think about it—when looking for a product or service, do you choose the business with an active Instagram or YouTube page, or one that hasn’t updated in years?

If you want people to engage with your brand, you need to be consistently creating and sharing content.

What to Film: Stop Overthinking It

One of the biggest mistakes business owners make is not recording anything. They assume they need high-end cameras, a production team, or a perfect script. But in reality, your audience wants authenticity.

Here’s what you should be filming:

• Your daily process – Show behind-the-scenes of how your business operates.
• Product/service highlights – Demonstrate what you offer and why it’s valuable.
• Customer experiences – Share testimonials and real-life use cases.
• Industry insights – Educate your audience with valuable tips and expertise.
• Personal journey – People connect with stories, so let them see your journey.

The key? Just press record. Your iPhone or a simple DJI camera is enough to get started.

The Cost of Not Investing in Content

Many business owners hesitate to invest in content because they see it as an unnecessary cost. But the reality is, content is an investment that brings returns.

For example, if you’re making $10,000 a month, investing just $1,000 into content creation—whether by hiring a college student or dedicating time to filming yourself—can take your business to the next level.

Common Mistakes Business Owners Make With Content

1. Not Creating a System for Content

Just like you built a system to run your business, you need a system for content creation. Set aside time each day or week to record, edit, and schedule posts.

2. Focusing on Views Instead of Consistency

Your first 100 videos might only get a few likes, but that’s part of the process. Just like building a business takes time, so does growing your audience. Keep showing up.

3. Not Repurposing Content

Content is evergreen. A video you made a year ago can still bring in leads today. Repurpose old content into new formats—turn a video into a blog, a podcast, or multiple short clips for social media.

4. Talking in Industry Jargon

Your audience isn’t made up of experts; they’re potential customers. Speak in simple terms, as if explaining your product to a 5th grader. Make it easy for people to understand what you do.

5. Relying Solely on Social Media

Social media platforms can ban you or change their algorithms at any time. That’s why building an email list is crucial. Instead of chasing views on YouTube or Instagram, collect emails and build direct relationships with your audience.

Final Thoughts

If you’re not creating content, you’re losing opportunities. Your competitors are showing up daily, and customers are more likely to trust businesses that have an active online presence.

Start filming, stay consistent, and most importantly—don’t overthink it. Whether you're documenting your journey, teaching valuable lessons, or showcasing your products, the key is to show up.

Ready to take your content game to the next level? Start today.